Social Media Marketing
With growing concerns over privacy and the fact that social media has become an entertainment source in its own right, people are finding it harder to ignore. The largest platforms have successfully monetized their networks by creating products that keep users hooked to the point where they are sharing personal data just for more likes on Instagram or Facebook. If recent events are anything to go by, these concerns will only keep growing. While the advertising potential is huge, social media platforms have become so powerful that it’s time companies started using them better.
Businesses have to start thinking outside the box from a marketing perspective and focus on getting people engaged in their products. In return, this will help companies build up a large market which is essentially what social media marketing is all about. Take, for instance, the fact that Instagram now has over 800 million users worldwide; this makes it an amazing platform to pin your marketing strategies to.
Data-driven Marketing
As mentioned above, social media has become an entertainment source for many people. This means that many people tend to share their thoughts and opinions on platforms such as Twitter; it’s a great way to build up your social media followers. However, there is a large difference between someone simply following you. After all, they like the look of your brand and someone who purchases from your company because they believe in what you do. The latter will only happen if you give them an incentive for using your service or buying from you by creating content that gives them what they want.
This ties into other trends such as personalized marketing, where brands have started tailoring their messages to individuals based on their interests, location and so forth. While many companies might not be ready for this form of personalized marketing just yet, it doesn’t mean that they shouldn’t start preparing.
Video Marketing
While many trends such as social media marketing and advertising have already started to move over to video, it doesn’t look like there is much room for growth. Unlike other forms of content such as graphics or written word, which has a long shelf life, videos are extremely time-sensitive because you only have a few minutes to convey your message and keep your audience engaged before they click off. Furthermore, this form of multimedia content also requires a large budget to produce, which means that many companies will be reluctant to go down that route just yet.
However, the success behind the YouTube platform should serve as an example for all other brands out there because it’s now one of the largest entertainment platforms. On average, 300 hours of video are uploaded to YouTube every minute, and these numbers are only expected to rise over the next few years.
By 2025 it’s estimated that online videos will account for 82% of all consumer traffic, representing an incredible shift in how people access their content. So why is this relevant to brands, you might be asking? Because if companies want to survive the next decade, they need to adapt or face being left behind. Fortunately for brands, video marketing offers a great platform for companies to increase brand awareness while also making advertising more interactive by creating good videos that solve common issues.
Conclusion
Technology continues to evolve steadily, but our strategies must consider digital marketing trends, which will lead to future success. Social media has already become a mainstream source of entertainment and even news. Still, companies must focus on what works best for their product and target audience before diving into social media marketing head first.
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